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Many search engines call it spam; ignore them. They're only being self-centered in their assessments, not necessarily taking the ethical high roads in their opinions. It is important to negotiate link swaps that will benefit you, the other party, and your target market.

Link Swaps, If Done Properly, Can Benefit Everyone

The Web derives its name from the similarity between the way it links together and the way a spider web links together. In other words, links that people include on their


The advent of the Internet has made it possible for many people to run a home based business and realize profits far quicker than a mom and pop business did fifty years ago. What hasn't changed is the methods used to bring in customers.

Technological advancements now make it possible to reach customers through the written word, audio and video formats, all valid ways of to bringing in the sale. But a website with all the bells and whistles can still fail if it lacks one important ingredient:


Many understand how important it is to have unique, frequently updated material, attractive headlines and frequent interaction with visitors on a website. However, many developers do not understand the bounce rate and how this analytic can affect Google rankings and overall revenues. It is important to understand what a bounce rate is and how you can keep it low.

Bounce rate is the percentage of visitors who visit your landing page and then leave without clicking on another page in your site


Search engine optimization (SEO) is a vital part of the website development process. Many features of web pages can be tailored to improve the search engine indexation process, however other offsite features are often overlooked. When a search engine indexes a website it attempts to build the most complete picture possible of the site and its environment. For this reason, offsite search engine optimization should be pursued as vigorously as onsite optimization.

What is offsite SEO? It simply


So, you have decided to start a blog.

There are a number of important decisions that need to be made before you can start writing and publishing material to an online blog. Choosing which blogging platform to use is the first and perhaps most important decision of all. Your initial choice of platform will affect every aspect of your future blogging experience, making it a crucial decision to get right from the very beginning. It is much easier doing a little research now at the start of



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